Have you seen the “It Gets Better Project” on YouTube? No? You might start with the video from the project’s creator, “It Gets Better: Dan and Terry.”

Dan is Dan Savage of “Savage Love,” a long-running column in Seattle’s The Stranger newspaper. He started the project after the tragic suicide of a gay teenager in rural Indiana led him to act. The project invites people to submit their own videos to tell and show LGBT teenagers that “it gets better,” that there’s hope beyond the pain and difficulties they may be experiencing in school.

In an interview in the New York Times, Savage said that he created the project because he “realized that with things like YouTube and social media, we can talk directly to these kids.” He also talked about the importance of hearing stories from gay adults who aren’t celebrities, because what “kids have a hard time picturing is a rewarding, good, average life for themselves.”

This project is such a moving and powerful example of using social media in times of crisis, and the growing number of suicides by gay teenagers is a crisis on more than a personal scale. There’s power if just one of these stories reaches just one teenager who’s struggling to hold onto hope. And I have hope it will reach many, many more.